The earliest burst problem is Alibaba, Taobao last year in self-examination discovered that there were irregularities in the poly cost-effective investment process, even a small gain an unfair advantage in the second report on the series appeared .On this basis , millet marketing to be useful , lasting until just after the millet is the mobile phone industry , where customers millet because if we did pretty good, really started the so-called " millet " and that in fact, and before operating the idea is the same, if it is for the new round of financing , then I have nothing to say , after all, use this trick where customers hundreds of millions of dollars financing has proved to be effective . Strategic objectives of the new road network music is obvious , do a line of high-end fashion brands , establish a respected shopping lifestyle so that women , in order to brand marketing , and consumption sticky.In the " fast fashion" sweeping the globe , when e-commerce model gradually replaced the traditional mail-order model, became the main battlefield of many brands .Analysis of the industry , the story of a woman easily impressed , are vulnerable to the impact of recommendation ; man is different, once they come, find something they like, are generally decisive start, do not love comparison , the money will not tangle , and loyalty is high .